The Work Innovation Lab

The Work Innovation Lab is an independent, first-of-its-kind think tank, sponsored by Asana, that develops cutting-edge research to help businesses evolve to meet the growing changes of work.

The vision for this project was to create a sub-brand of Asana for TWIL that feels independent yet still connected to the core Asana brand. This balance is achieved through the strategic use of Asana brand colors, type, illustration, photography, and messaging.

My role was to craft the design system and pages of TWIL microsite.

Web design by Hillary Chin
Brand design by Roger Hensley
Creative direction by Chean Wei Law