Savings.com

ART DIRECTION, BRANDING, WEB DESIGN

Savings

Savings.com helps millions of online shoppers search for the best coupons and deals available for home improvement, retail, electronics, and more.

In my role as Digital Designer at Centerfield, I was the brand and product designer for Savings, defining the visual identity and design system. This page is under construction.

Hillary Chin – art direction and design lead
Mike Brock – creative direction

Larger team included a web designer, product manager, content writer, and user researchers

THE BRIEF

Modernize Savings.com with a rebrand, responsive website redesign, and the launch of a new lifestyle blog Savvy to better position the newly acquired Savings in the competitive landscape.

Goals

Improve Savings’ brand positioning and competitive edge by way of two success metrics:

Increase user signups
Increase user engagement on the homepage tracked by conversion rate, number of pages visited, session time, and bounce rate

Making informed decisions

The design process began with conducting research through an existing site analysis, creating user personas based on interviews, and competitive analysis.

TARGET AUDIENCE

66%

56%

30-44 years old

female

70%

shopping for fashion

Approach

Savings.com aims to be the ultimate shopping companion, your trusted resource for discovering the sweetest deals, and your go-to destination for earning Rewards on top of your purchases.

Convenience

Savings offers convenience and efficiency to maximize the money savings without taking up valuable time.

Rewarding

Shoppers feel accomplished when saving money and getting to spend it elsewhere. Savings offers an even more rewarding experience with extra opportunities to save money, get cash back, or win giveaways.

Trustworthy

Coupon and discount sites are easily available and difficult for shoppers to differentiate between. Savings aims to be transparent about the validity of our promo codes and offers.

Innovative

Savings seeks to win over users and lead the category by investing in innovative features and a seamless user experience.